This assignment is the primary learning mechanism for this course. You will create a marketing plan for a public park in Rock Hill, SC, called Miracle Park. Miracle Park is for all abilities and plans to expand with the help of sponsors and donors. Miracle Park is in stage 1 of their development plan, but it already offers the:

• Concessions Area
• One-of-a-kind inclusive Playground designed for all ages and abilities, including music, resistance equipment, interactive games, and more while keeping in mind the sensory issues many kids and adults face today.
• Sensory walls and pathway that addresses all 5 senses!
• Family restroom
• Adult Changing station
• Traditional Baseball Field
• Universal Design elements
• Little Free Library
• Story Walk

The Questions below will help develop a marketing plan for Miracle Park.

1. Describe the marketing information systems that will be most valuable in gathering data for detecting your target market.
2. Investigate and list available sources for gathering appropriate secondary data
3. Investigate and list available methods for gathering pertinent primary data. Determine which factors will be critical for segmentation for your market.
4. Identify specific target segments within your markets with a rationale for their selection
5. Detail specific product benefits that you will use to segment your consumers
6. Assess the process by which your buyers decide to purchase
7. Stipulate consumer lifestyles that will be included in your target market
8. Identify possible opinion leaders who could be used in your marketing strategies