This assignment is the primary learning mechanism for this course. You will create a marketing plan for a public park in Rock Hill, SC, called Miracle Park. Miracle Park is for all abilities and plans to expand with the help of sponsors and donors. Miracle Park is in stage 1 of their development plan, but it already offers the:

• Concessions Area
• One-of-a-kind inclusive Playground designed for all ages and abilities, including music, resistance equipment, interactive games, and more while keeping in mind the sensory issues many kids and adults face today.
• Sensory walls and pathway that addresses all 5 senses!
• Family restroom
• Adult Changing station
• Traditional Baseball Field
• Universal Design elements
• Little Free Library
• Story Walk

The Questions below will help develop a marketing plan for Miracle Park.

1. Specify the mission statement of the business on which the marketing plan is based.
2. Explain the whole proposition, including the products or services to be marketed
3. Describe projected core products
4. Project possible product extensions
5. Determine the primary business sector in which the business will operate
6. Describe the experience touch points anyicipayed to be provided with the product/service
7. Describe how the organization will plan for full integration of marketing activites.