This assignment is the primary learning mechanism for this course. You will create a marketing plan for a public park in Rock Hill, SC, called Miracle Park. Miracle Park is for all abilities and plans to expand with the help of sponsors and donors. Miracle Park is in stage 1 of their development plan, but it already offers the:

• Concessions Area
• One-of-a-kind inclusive Playground designed for all ages and abilities, including music, resistance equipment, interactive games, and more while keeping in mind the sensory issues many kids and adults face today.
• Sensory walls and pathway that addresses all 5 senses!
• Family restroom
• Adult Changing station
• Traditional Baseball Field
• Universal Design elements
• Little Free Library
• Story Walk

The Questions below will help develop a marketing plan for Miracle Park.

1. Analyze the current economic climate in your region
2. Investigate the legal issues that apply to your industry segment
3. List specific demographic factors pertinent to marketing your product
4. Investigate the demand trends that apply to your industry segment
5. Describe how factors associated with the product life cycle would affect marketing your product
6. Cite the technological trends that will affect your marketing plan
7. Analyze the internal status of the company (an internal SWOT)
8. Complete competitor analysis for the most immediate competitors in your market