This benchmark assignment assesses the following programmatic competencies: 5.2 Develop marketing strategies that address the unique dimensions and characteristics of services. Write a 1,000-1,500 word paper identifying, explaining, and developing three specific marketing strategies that service marketers can employ to account for the unique dimensions and characteristics of services. Utilize the knowledge and readings throughout the course and apply your findings to your research. Choose a current researchable services marketing organization with which you are familiar and further develop the current strategy in place. Within the three strategies, include the following: 1. What unique demands are included in service marketing? Consider the seven Ps of services marketing. 2. Discuss the uses of technology within marketing that enhance the customer's experience and how technology can improve efficiencies and processes. 3. Develop a marketing strategy that addresses the unique dimensions and characteristics of services, related to the researchable services marketing organization you chose