This case interrogates students knowledge and understanding of the uses of focus groups..

1. Do you think focus groups were the appropriate research method in this case, given the research objectives? What other type(s) of research might provide useful data?

2. Evaluate the questions posed by the moderator in light of the research objectives (note revised wording!).

(a) Are any of them leading or biasing in any way?

(b) Can you think of any additional questions that could/should be included?

3. Examine the findings. How is the College of Business (note change in wording) perceived? What are its apparent strengths and weaknesses?

4. Can we generalized from (note change in wording) these findings to all of the Colleges students? Why or why not?