Question: This case is ideal for a module on corporate diversification strategies. The case teaches well because the majority of students are likely to be regular
This case is ideal for a module on corporate diversification strategies. The case teaches well because the majority of students are likely to be regular consumers of PepsiCos products. Class debate should center on whether PepsiCos diversification strategy has contributed to increased shareholder value. Analysis of the case data will lead students to conclude that PepsiCos top managers have built a fine collection of businesses capable of delivering impressive earnings and cash flows. Students will recognize the success PepsiCo management has achieved in exploiting strategic fit opportunities across business units, acquiring new businesses to strengthen the overall quality of its business line up and increasing revenues and earnings in international markets. The issue in is what further modifications to PepsiCos corporate strategy are needed to increase shareholder value.
Before completing these exercises, be sure to read the PepsiCo Case.
What is your assessment of the longterm attractiveness of the industries represented in PepsiCos business portfolio?
Select yes for those statements below that are accurate and choose no for those that are not.
The companys snacks and beverages offer more growth potential and are more profitable than the overall food and beverage industry.
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All divisions focused on snack foods and beverages have generated consistent revenue growth between and
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Only Quaker Foods North America and Latin America have experienced inconsistent revenues and operating profits during the period.
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The industries in which PepsiCo competes are unattractive.
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The carbonated soft drink industry is highly mature with low singledigit growth in overall demand, but total operating profits remain quite healthy.
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The product categories of flavored grains, readytodrink coffees, hot cereals, and other breakfast products are rated as unattractive.
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The food and beverage categories are attractive to highly attractive.
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Flavored grains, readytoeat cereals, other breakfast products, and hot cereals have some appealing characteristics such as strategic fit with other PepsiCoQuaker products.
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The food and beverage categories are the least attractive of PepsiCos business portfolio.
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