This case study concerns Amazon.com, Inc. It summarizes Amazon's growth from its beginnings as an on-line bookseller to become the world's largest retailer. The case serves as an introduction to supply chain management (SCM) by focusing on a firm with which everyone in the course would have some experience. Address the following questions (in at least one case, find an article that supports your statements): 1. Compare and contrast Amazon's supply chain with the coverage in Lectures 1 and 2. What are its unique aspects? 2. Amazon is comprised of 2 main segments: commerce and web services . In your opinion, should Amazon remain consolidated or split up. Justify your opinion with 3 reasons. 3. What services do brisk-and-mortar retailers provide customers that Amazon cannot provide? How does Amazon overcome these deficiencies (again focusing on supply chain aspects)

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1 Comparing Amazons Supply Chain with Lectures 1 and 2 Amazons supply chain is known for its efficiency customercentric approach and use of advanced t... View the full answer