This case study examines the marketing mix strategies employed by an online IT service store. The aim is to analyze how various elements of the marketing mix, including product, price, place, and promotion, contribute to the success of the store.

By understanding and optimizing these components, the store can effectively attract customers and generate revenue in the highly competitive online IT service industry. The online IT service store operates in the digital landscape, offering a wide range of IT services such as software development, cloud computing, cybersecurity, and IT consulting. The store primarily targets businesses of all sizes, aiming to provide high-quality, cost-effective IT solutions to meet their needs. The following is the marketing mix analysis of the IT service Store. 

Coefficientsa

Model		Unstandardized Coefficients		Standardized Coefficients	t	Sig.
		B	Std. Error	Beta
1	(Constant)	5.852	1.120		5.227	.000
	Price	.899	.097	.722	9.270	.000
	Place	.088	.070	.078	0.940	.063
	Product	.148	.090	.128	1.640	.103
	Promotion	.577	.088	.654	7.301	.013
a. Dependent Variable: Online Recommendation Intention

 

1. Critically analyse the data above. Support your answer with relevant reporting and discussions.

 

      2. Assuming you are a market practitioner, critically suggest how the relevant practices or strategies according to the correlation findings. Support your answer with relevant examples