2. The tourism sector is one of the most affected sectors by COVID-19 pandemic. According to...

 

 

Transcribed Image Text:

2. The tourism sector is one of the most affected sectors by COVID-19 pandemic. According to an estimate by the World Travel and Tourism Council, there is a risk of approximately 50 million job cuts worldwide in the travel and tourism industry out of which around 30 million job cuts are in Asia. Malaysia, as one of the most favourite tourism destinations in Asia, is no exception whose tourism sector is one of the most affected sectors. According to an estimate by the Malaysian Government, the expected loss to the tourism sector in the first two months is approximately RM3.37 billion. Once the outbreak is over, it is expected that it could take up to 10 months or even more to recover. The tourism sector is seeking your expertise to conduct research on tourists and propose viable strategies for bringing tourism to a normal position. There are FIFTEEN [15] possible factors that can be studied in tourism research, as shown in TABLE Q2: TABLE Q2: Factors for Tourism Research Tourists Perception Tourists Attitude Travel Risk Hotel Discounts Tourists Safety Club Destination Tourist Fear Promotions Tourists of Travel Sports Shopping Experience Free Tickets Memberships Discounts Willingness Tourism Tourists Satisfaction Festivals to Travel Festivals Behavior a. Construct a research framework by picking any of the factors (variables) mentioned in TABLE Q2. (You can choose a minimum of TWO (2) variables and no limit for maximum variables. However, the established relationship in the research framework should be meaningful and can provide useful insights to the tourism sector. You also need to provide the hypotheses). [10 marks] b. Develop a dummy data of a minimum of 30 samples on the factors that you have proposed in the framework in Q2(a). (In dummy data, you can develop mean value on 1 to 5 scale for each variable. E.g. Mean of Variable X = 3.4 5.0, 4.5, 2.1 etc.). C. Discuss the results by running the regression analysis on the sample dummy data: i. Regression results. d. II. Hypothesis findings. [10 marks] [5 marks] Based on your findings in Q2(c), provide detailed recommendations to the tourism sector on the major consideration they should take to quickly gain the customer market and financial sustainability. -END OF PAPER- m [15 marks] 2. The tourism sector is one of the most affected sectors by COVID-19 pandemic. According to an estimate by the World Travel and Tourism Council, there is a risk of approximately 50 million job cuts worldwide in the travel and tourism industry out of which around 30 million job cuts are in Asia. Malaysia, as one of the most favourite tourism destinations in Asia, is no exception whose tourism sector is one of the most affected sectors. According to an estimate by the Malaysian Government, the expected loss to the tourism sector in the first two months is approximately RM3.37 billion. Once the outbreak is over, it is expected that it could take up to 10 months or even more to recover. The tourism sector is seeking your expertise to conduct research on tourists and propose viable strategies for bringing tourism to a normal position. There are FIFTEEN [15] possible factors that can be studied in tourism research, as shown in TABLE Q2: TABLE Q2: Factors for Tourism Research Tourists Perception Tourists Attitude Travel Risk Hotel Discounts Tourists Safety Club Destination Tourist Fear Promotions Tourists of Travel Sports Shopping Experience Free Tickets Memberships Discounts Willingness Tourism Tourists Satisfaction Festivals to Travel Festivals Behavior a. Construct a research framework by picking any of the factors (variables) mentioned in TABLE Q2. (You can choose a minimum of TWO (2) variables and no limit for maximum variables. However, the established relationship in the research framework should be meaningful and can provide useful insights to the tourism sector. You also need to provide the hypotheses). [10 marks] b. Develop a dummy data of a minimum of 30 samples on the factors that you have proposed in the framework in Q2(a). (In dummy data, you can develop mean value on 1 to 5 scale for each variable. E.g. Mean of Variable X = 3.4 5.0, 4.5, 2.1 etc.). C. Discuss the results by running the regression analysis on the sample dummy data: i. Regression results. d. II. Hypothesis findings. [10 marks] [5 marks] Based on your findings in Q2(c), provide detailed recommendations to the tourism sector on the major consideration they should take to quickly gain the customer market and financial sustainability. -END OF PAPER- m [15 marks]

Answer rating: 100% (QA)

Research Framework for Malaysian Tourism Recovery Q2a Factors Tourists Perception TP This variable will gauge tourists overall impression of Malaysia as a travel destination postpandemic Willingness t... View the full answer