This case study illustrates the variety of issues with which managerial economics is concerned. The following questions arise: 1 Is there a problem to be addressed? 2 Is there a solution or solutions to the problem, in terms of strategies or courses of action that can be taken? 3 What objective or objectives can be defined for these strategies? 4 What constraints exist in terms of operating any strategies? 5 How can we identify strategies as solutions to the problem? 6 How can we evaluate these strategies in terms of costs and benefits, particularly when these involve life and health? 7 What is the best way of measuring the relevant variables? 8 What assumptions should be made in our analysis? 9 How do we deal with the problem of risk and uncertainty regarding the future and the effects of strategies in the future? 10 How can we approach the problems of conflicts of interest between different countries and between different consumers and producers