Consumer Behaviour(2nd Edition)
Authors:
Evans, Martin Evans
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Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0470994657, 9780470994658
Book publisher: Wiley
Book Price $0 : Consumer Behaviour by Martin Evans, now in its 2nd edition, is an essential guide for understanding the complex dynamics of consumer decision-making processes. This comprehensive text delves into the psychology and sociology of consumer behavior, integrating contemporary research with practical applications. With in-depth exploration of key themes such as decision-making, social and cultural influence, and consumer loyalty, Evans highlights the interplay between consumer actions and marketing strategies. The book's structured approach includes a detailed table of content that aids navigation through complex topics. Additionally, it provides practical insights through case studies and real-world scenarios that exemplify theoretical concepts. The solution manual further enriches understanding by offering detailed guidance on applying learned theories to solve specific problems. An answer key at the end of each chapter allows students to self-assess their comprehension and application skills. Emphasizing a broad array of factors, such as the influence of cultural, social, and personal elements on consumer behavior, Evans masterfully crafts a narrative that is both educational and engaging. Critics and educators alike have praised the book for its clarity and the author’s ability to bridge theoretical concepts with everyday consumer experiences. As the digital marketplace grows, this edition expands on the significance of digital consumer behavior, ensuring that readers are equipped with contemporary insights and methodologies to navigate and analyze the modern consumer landscape.
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