This discussion will be about the advantages, disadvantages and challenges of being the first company to introduce a new product, service or idea. On page 65 of your text you will see information. Digest that information and do some research on the subject and make you first post to the Discussion Board explaining each first entry advantage and you comments on them. Also, list and explain any disadvantages that you can think of to being the first entry instead of entering the market after others have paved the way and developed the market to a size than can be profitable soon after entry.