This essay should be a detailed research, based on the information presented below for the Aubree Multinational
Question:
This essay should be a detailed research, based on the information presented below for the Aubree Multinational Corporation You are to detail any assumptions made where necessary.
Aubree Multinational Corporation is a large manufacturer and distributor of pharmaceutical supplies. It is based in the United States (New York-Headquarters), Trinidad, Jamaica, and the United Kingdom. It sends supplies to various companies throughout the four countries. It markets its supplies through periodic mass mailings of catalogs to those companies. Its clients can also make orders over the phone and they ship the supplies upon demand. The main competition for Aubree Multinational Corporation in the United States comes from one U.S. firm and one Canadian firm. A British firm has a small share of the U.S. market but is at a disadvantage because of its distance. The British firm's marketing and transportation costs in the U.S. market are relatively high. In Jamaica and Trinidad, they have approximately 80% of the market share.
a) Aubree Multinational Corporation plans to penetrate either the Canadian market or two other Caribbean Countries (Haiti and Guyana). What factors deserve to be considered in deciding which market is more feasible?
b) Given that one-third of the company sales are exported to the United Kingdom and invoices for exports are in US dollars, the demand for its exports is highly sensitive to the value of the British pound. In order to maintain its inventory at a proper level, it must forecast the total demand for its products which is somewhat dependent on the forecasted value of the pound. In your essay separate demand-related factors from the supply-related factors, that may influence exchange rate movements. Include any possible government-related factors and be specific. (Tie your description to the specific Aubree Multinational Corporation case background provided here).