This exercise challenges students to explore psychological influences. Apple is famous for its cult-like following. Apple products are admired for their sleek design and longevity (they tend to last longer than PCs). Look at the different situations below. Determine whether the psychological influence involves self-concept, learning, or attitude. Use the words self-concept, learning or attitude to answer the question. One answer per question. 1. Although Martha grew up with PCs, she used Apple computers in the college computer lab and gained an appreciation for the brand's high quality. She now wants a Mac of her own. 2. Fred has strong feelings about Apple products and views the brand as being high quality. Even negative criticism from his friends about Apple's newest product does not dissuade him. 3. Jenny cares more about what the Apple product says about her than in how it functions