This exercise is designed to give you practice in evaluating the competitive position of organizations in a given industry and assimilating that information in a CPM.

Instructions Step 1 Turn back to the Coca Cola Cohesion Case and review the section on competitors. Also view online resources that compare Coca-Cola with Pepsi. Use the sources listed in Table 3-7:

Step 2 Prepare a CPM that includes Coca-Cola, Pepsi, and Dr Pepper. Step 2 Prepare a CPM that includes Coca-Cola, Pepsi, and Dr Pepper.

Text: David; Fred R., STRATEGIC MANAGEMENT: A Competitive Advantage Approach, Concepts , 17th edition, Prentice-Hall

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