This exercise will give you experience $in$ developing $an$ IFE Matrix and using Financial Ratios. Identifying and prioritizing factors $to$ include $inan$ IFE Matrix fosters communication among functional and divisional managers. Preparing $an$ IFE Matrix allows managers $to$ articulate their concerns and thoughts regarding the business condition $of$ the firm. This results $inan$ improved collective understanding $of$ the business.

Challenge

$*$ Prepare IFE and Financial Ratios for McDonald$s.$ For the Financial Ratios make sure $to$ use the McDonald$s$ revenue statement and balance sheet. There are additional resources found $in$ Table $4-8,$ find $as$ many McDonald$s$ financial ratios $as$ possible. Record your sources.

$o$ What strategies $do$ you think would allow McDonald$sto$ capitalize $on$ its major strengths?

$o$ What strategies would allow McDonald$sto$ improve $on$ its major weaknesses?