This exercise will give you experience in developing an IFE Matrix. Identifying and prioritizing factors to include in an IFE Matrix fosters communication among functional and divisional managers. Preparing an IFE Matrix allows human resource, marketing, production/operations, finance/accounting, R&D, and management information systems managers to articulate their concerns and thoughts regarding the business condition of the firm. This results in an improved collective understanding of the business.

Instructions

Step 1 Join with two other individuals to form a three-person team. Develop a team IFE Matrix for McDonald’s.

Step 2 Compare your team’s IFE Matrix to other teams’ IFE Matrices. Discuss any major differences.

Step 3 What strategies do you think would allow McDonald’s to capitalize on its major strengths? What strategies would allow McDonald’s to improve upon its major weaknesses?