This exercise will give you practice classifying and understanding the 4 Ps: the controllable marketing mix factors.

Marketing managers have several different tools at their disposal that they can control as part of the strategic marketing process. We call those tools the marketing mixproduct, price, place (distribution), and promotion. Unlike the environment in which marketing takes place, these variables are controllable by the firm, and as such are the key to how marketers appeal to the customers in their target markets.

Select the most appropriate of the 4 Ps for the following situations. PRODUCT

PRICE

PLACE DISTRIBUTION)

PROMOTION

1. A friend recommends to try a local restaurant

2. A new personal assistant app for the iPhone

3. You pay your college tuition for this semester

4. Flyer for a lawn care company stuck in your mailbox

5. Walmart's website where you can purchase products directly

6. You pay $10 to park your car at the arena to see the big game

7. You go to your friend's house to purchase Mary Kay products

8. Making dinner for a friend in exchange for him fixing your computer

9. A website dedicated to medical information

10. You grab a Coke from the vending machine on the way to class

11. A pop-up ad appears in your browser while you're on Facebook

12. You pay $800 a month to rent your 2-bedroom apartment close to campus

13. Your professor's lecture on the 4 Ps

14. Your state's Republican candidate running for office

15. While reading People you notice an ad for Marriott's newest hotel in Mexico

16. You visit your local Target store to purchase a new calculator for your calculus class