This homework is worth 30 points total.

Competition in the private courier sector is fierce. Companies like UPS and FedEx dominate, but others, like Airborne, Emery, and even the United States Postal Service, still have a decent chunk of the express package delivery market. Perform a mini situation analysis on one of the companies listed by stating one strength, one weakness, one opportunity, and one threat. You may want to consult the following Web sites as you build your grid (response must be in a grid):

United Parcel Service (UPS) www.ups.com

FedEx www.fedex.com

USPS www.usps.gov

DHL www.dhl-usa.com

The grid must be in a substantial format with thorough information included (no one liners).

The situation analysis (SWOT analysis) should include the following:

Internal analysis:

Strengths and Weaknesses

External analysis:

Opportunities and Threats

RUBRIC

SWOT Homework Rubric

Criteria

Ratings

Pts

This criterion is linked to a Learning OutcomeDescription of criterion

30 to >26.0 pts Full Marks Listing of each element of SWOT accompanied by a full description of the element and its relation to the company.

26 to >23.0 pts Fair Marks Some SWOT elements may be missing or descriptions are too brief to grade properly.

23 to >21.0 pts Poor Marks Two or more elements of SWOT are missing, instructions not followed, incomplete work.

21 to >18.0 pts Partial Marks There is one element of the SWOT table

18 to >0 pts No Marks Work is poorly presented

30 pts

Total Points: 30