This individual out-of-class assignment will require you to pick one the brands in your region and analyze its marketing mix and strategies, marketing segmentation and submit a report mentioning its impact, success and drawbacks (3000 words) 60 Marks Answering Report Format 1. Executive Summary 2. Company and Product Description 3. Strategic Focus and Plan: the mission/vision and core competencies of that brand. 4. Situation Analysis Analyze the marketing strategy of the company you chose, take into consideration the 4Ps in detail. 5. Evaluation and interpretation of the situation, explain if the current marketing mix is successful or failure as per your evaluation. 6. Supporting information, you may want to include (may be integrated within text or included as appendices): mock-ups of packaging/product, advertising, promotions, any helpful tables, charts, graphs, etc. 7. Summary and Conclusion.