This is a 3-Part Question. Review the information and data table below, then answer the 3 questions.

Beacon is a mixed-use building with commercial and retail units on the first two floors and residential units above. Beacon residences offer 1-, and 2- bedroom condos and town homes, with classy stunning interiors and breathtaking views of Okanagan Lake.

You have been asked by the developers Marketing team to review and provide feedback on some digital marketing statistics that were recently compiled for the Beacon website. Here is one of the Google website reports received from the company. Note that the data is separated by organic visits and paid AdWords traffic.

Question Part A: Given that it normally takes months (and many meetings) to make a condo sale, what objectives or goals would be most appropriate in the online marketing of a condo development? More specifically, what user actions, events, or micro-conversions would be appropriate to track, monitor, and optimize? (4 pts)

Question Part B: Based on your answer in Part A and using the data in the above table, write an interpretive analysis - what is going on? (Don't just restate the data, what do you think it means?) (4 pts)

Question Part C: Finally, what recommendation(s) could you make to this company to increase conversions? (2 pts)