This is a 3-Part Question. Review the information and data table below, then answer the 3 questions. Beacon is a mixed-use building with commercial and retail units on the first two floors and residential units above. Beacon residences offer 1-, and 2- bedroom condos and town homes, with classy stunning interiors and breathtaking views of Okanagan Lake. You have been asked by the developer's Marketing team to review and provide feedback on some digital marketing statistics that were recently compiled for the Beacon website. Here is one of the Google website reports received from the company. Note that the data is separated by organic visits and paid AdWords traffic. Visits unique visitors pages/visit bounce rate avg. time on site conversions conversion rate APR MAY JUNE JULY AUG 1271 865 1300 1612 1684 958 730 1116 1294 1360 4.41 4.37 4.58 4.15 4.2 40.13% 32.25% 33.69% 40.45% 38.90% 3:13 2:54 3:17 2:27 2:52 58 45 67 63 73 4.56% 5.20% 5.15% 3.91% 4.33% 589 660 691 ADwords traffic visits Conversions Conversion rate 501 16 3.19% 370 13 3.51% 23 16 2.72% 19 2.75% 3.48% Question Part A: Given that it normally takes months and many meetings) to make a condo sale, what objectives or goals would be most appropriate in the online marketing of a condo development? More specifically, what user actions, events, or micro-conversions would be appropriate to track, monitor, and optimize? (4 pts) Question Part B: Based on your answer in Part A and using the data in the above table, write an interpretive analysis - what is going on? (Don't just restate the data, what do you think it means?) (4 pts) Question Part C: Finally, what recommendation(s) could you make to this company to increase conversions? (2 pts)