this is a 5 marks question so please give answer accordingly

CASE STUDY Case The Cult of Apple Apple recently became the world's most valuable com pany. Not to be confused with the company that produces the greatest--that would be Walmart-Apple is the company that has the highest stock market valuation Although Walmart has more than thretines the sales of Apple, it is worth only about one-quarter of Apple's value. While Apple's satisfaction ratings regularly rank atorna the top of consumer-focused companies, Walmarts ACSI scores are generally among the lowest of large retail.com puns (see Eu 14.3). As Cles Fonal, founder of the ACSI says. "Companies with weak customer satisfac to often have weak stock performance With the launch of the iPhone 4S, Apple opened up & major map between its customer satisfaction scores and those of its competitors like Nokiu, I. or Canadian based BlackBerry devices. In spring 2012. the Apple iPhones ACSI score was 83 (on a 100-point scale), which is eight points better than its bearest competitors (HTC, LG and Nokia, which all scored 75 points and 14 points better than BlackBerry, at the bottom of the list with a 69 rating that high level of satisfaction among Apple's customers, combined with their willingness to stand in line nemight for the privilege of paying the iPhone premium prios, las led some observers to refer to the estremely strong relationship between Apple and its Consumers as a "cult." The biggest problem for competitors is that Apple is perceived by consumers to be offering superior vale, even at premium prices. When Apple lanches a new laptop, tablet, phone, or other device, it is able to charge a substantial premium over its competitors. Take the first Watch as an example Amber of other companies including Pebble and Samsung, were in the smart watch market well before Apple entered list Apple quickly gained a dominant market share. In fact, the Watch sodd more units in its first three months than either the first iPad or the first iPhone. When the $20,000 Apple Watch Edition went on sale in China, it sold out in less than an hour! In fut, even when products fail to meet expecta- tkins, it does not seem to significantly affect how most 282 PARTINE Consumption and beyond consumers feel about Apple. The Apple iPhone 4 was introduced with an antenna that resulted in dropped calle. Apple responded by telling customers to get a case for the phone that would solve the problem. The iPhone 4S was launched with a massive advertising campaign that introduced the world to Siri, a voice activated vir tual assistant. The als made it appear that you could talk to Siri and ask the assistant to complete a variety of tasks with relative case. In practice, many consumers found Sinability to be more limited then they expected and Some have even sued Apple for misleading them. Apple's response. If you don't like the phone, take it back and get a refund. More recently consumers have had trouble sing the lighting connector to curge their iPhones Yet. Apple continues to surge forward. The co- par luas launched new services that charge a sub scription fee to store photos and stream music Once again, these products are expected to be significant players in the consumer market for cloud-based ser vices at a price pm to the competition. To fuel this growth. Apple is relying on the valoe it has created in the very strong relationships it has with its very tat- isfied consumers Sou Bach 2012 The 2.000 gold Anple Watchtool outin Christo www de.com/placedoch become one 2 2015. John 2013 Long With Cute Apple Eure the owner One Day 2 www.heyecantiga/30000 on-the- hed 21.2012 Cine SecoDontuetan Ace Sayson Woow.com 2012051/ontended M223012 Predad 2012 Paper Stanovenom Sanction My S//www.dhe mobile phone/37529 NEL Lol Chand Ke B werk om Lorchadas de cada Time Left:3:28:59 Gagandeep Singh: Attempt 1 Previous Page Next Page Page 1 of 5 Case Study: Apple (p 282) Please answer the following questions pertaining to Apple Case in the Babin Textbook. (hardcopy page 282). Question 1 (5 points) What meaning is being transferred from Apple to its Customers