Question: this is a market research assignment. can you please help me solve it? At a family gathering, Dan Kessler, the manager of a local grocery
this is a market research assignment. can you please help me solve it?
At a family gathering, Dan Kessler, the manager of a local grocery store, got into a conversation with his cousin, who supervised a large number of data-entry workers at a public utility company. Kesslers cousin mentioned that his company recently had begun programming background music into the data-entry room. As a result, productivity had increased, and the number of errors had decreased. Kessler thought that playing music in a grocery store might have an impact on customers. Specifically, he thought customers might stay in the store longer if slow, easy-to-listen-to music were played. After some serious thought, he decided he should hire a marketing researcher to design an experiment to test the influence of music tempo on shopper behavior.
Questions:
- What do you think is the independent variable and why? Be specific.
- What dependent variables do you think might be important in the study? Name at least three.
- What variables need to be controlled for in this experiment?
- Using experimental design notation, design the experiment. What design is most appropriate in this situation? Explain.
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