Question: THIS IS A MARKETING COURSE Case 1b (Although this is a real company, the details in the case are hypothetical and intended solely for educational

THIS IS A MARKETING COURSE

Case 1b (Although this is a real company, the details in the case are hypothetical and intended solely for educational purposes in this course):

Sunrise Senior Livings CEO, Mr. Callison, asked you to insert the following sections into their 3-year strategic marketing plan:

  • SWOT Analysis
  • Porters 5 Forces
  • Alternative Growth Strategies

Mr. Callison would like you to formulate all three of the above sections using publicly available information sources.

Your case analysis should be between 1,400 1,800 words

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