this is a marketing question but there is no section for marketing on the section where we post a question.

Scenario You are the marketing manager for a start-up battery-electric vehicle manufacturer, RoadRunner Motors. As a start-up company, you are just now starting production on consumer sedans and are also investing resources in product marketing. You offer two models, an entry-level 4-door sedan, and a premium version of the same vehicle. These two models not only vary in pricing, but they also vary in capability. The entry-level model has a smaller battery with lower range (175 miles on a full charge). This version takes about 10 hours to fully-charge but can be charged up to 80% in about 1 hour on high-capacity public charging station, provided that the battery hasn't depleted below 20\%. This vehicle is priced at $55,000 and while it offers a much lower profit margin to the manufacturer, it is likely to attract more customers than the premium model. The premium version of the sedan offers a larger, yet more expensive battery that offers a 275 mile range on a full-charge and can be charged up to 80% in about 1.5 hours on high-capacity public charging station, when the battery isn't depleted below 20%. You offer access to public charging stations through leasing agreements with other electric vehicle manufacturers. However, the charging stations are not available in all areas. Given the start-up nature of your company, you have decided to forego traditional media and instead leverage digital and direct marketing initiatives. You are also focusing on keeping marketing costs low due to uncertainty about demand for your vehicles. Recently, a customer visited your company website and searched through various pages and other related information such as vehicle image gallery, teThnical specifications on the vehicles, product availability, warranties, pricing, vehicle reservation and delivery process, vehicle charging details, etc. The customer remained on the site for 2 hours. hours. However, the customer engagement data reveals that during the same session, there were periods of non-activity (idle time) as well, Le., the customer, despite being on the website, was not actively engaged with it. One assumption behind the idle time could be that the customer may be comparing your company's offerings with other electric vehicle brands. Assume you are the marketing director for foadRunner Motors. You have the contact information on the potential customer that visited your company's website including the customer's smail. As part of the direct marketing effort, you have been assigned the followirg tasks (set questions). Q.1. Draff a follow-up email for the website visitor which accomplishes the following objectives ( 25 points): information on the potential customer that visited your company's website includir the customer's email. As part of the direct marketing effort, you have been assignec following tasks (see questions). Q.1. Draft a follow-up email for the website visitor which accomplishes the following objectives (25 points): 2 a) Persuades them to open the email, i.e., has a powerful subject header b) Serves as a subtle reminder of the web pages they had reviewed c) Informs the customer about the product, any special promotions, and keeps them engaged with the email (i.e., minimizes the likelihood of email abandonment or the bounce rate) d) Prompts specific actions including revisiting your web site or calling your toll-free number and making a vehicle reservation. MUST HAVE ELEMENTS: 1. Subject line: A compelling/creative header (the goal is to cut through the email fatigue many consumers already face from getting inundated by email marketers) 2. Email Body: Mix of text and visual elements, e.g., images (the objective is to keep the audience engaged with the email) 3. Email Body: Call to action - (e.g., some sort of an embedded button or an image with an embedded URL, a slogan, etc., that the customer con click and be taken to a specific ianding page/micro-site related to the company's website) Answer Format: The email must be at least one full-page in length. Must have a balanced text and graphic lay-out Make sure you identily which element (text, graphic, etc.) in the email body is clickable/has an embedded hyperlink that may take the prospective customer to the desienated tandine nage/mirro-site MUST HAVE ELEMENTS: 1. Subject line: A compelling/creative header (the goal is to cut through the emal fatigue many consumers already face from getting inundated by email marketers) 2. Email Body: Mix of text and visual elements, e.g., images (the objective is to kee the audience engaged with the email) 3. Email Body: Call to action - (e.g., some sort of an embedded button or an image with an embedded URL, a slogan, etc., that the customer can click and be taken to a specific landing page/micro-site related to the company's website) Answer Format: The email must be at least one full-page in length. Must have a balanced text and graphic lay-out Make sure you identify which element (text, graphic, etc.) in the email body is clickable/has an embedded hyperlink that may take the prospective customer to the designated landing page/micro-site. OTHER INFORMATION - You must use RoadRunner Motors as your brand. However, you have the freedom to design your own logo style. Simplest things would be to use a fancier font, etc. - You are allowed to use existing product images from the Internet. Please cite source underneath each image you include. (Source: XXXXXXX ) - You are not required to use any live URLS or embed actual URLs in the email. - You are expected to use sales incentive/promotion to persuade customers to reserve the product