This is a question about e-marketing. Why and how some latest ICTs can help e-marketers design better Online Advertising (Ad) and Online Distribution. Apply the theories and concepts and provide real examples or suggest new practices to elaborate your analyses.

Additional information Theories and concepts, including but not limited to: - Marketing strategies, STDP, 2Is (i.e., individualization and interactivity) - Customer interface, customer relationship, customer experience - Internet user characteristics and CB online, AIDA, "Think, feel, do" - IMC tactics and models, one seamless experience, viral marketing, digital media, display ads & rich media ads, contextual ads, paid search ads, social media ads, etc. - Multi-channel strategy, channel member functions, power and management, E-business models (content sponsorship, infomediaries, intermediaries [broker, agent, and e-commerce]

Examples of ICTs are: Artificial Intelligence: image/face/fingerprint recognition, computer translation, chatbot, etc. Virtual/Augmented Reality, Avatar Generator, Reverse Image Search, Voice Assistant, etc. Big Data, Data Mining, Text Mining, HTML5, Hashtag, Streaming Technologies, etc. Internet of Things (IoT), 5G, NFC, SET, etc.