Why and how some latest ICTs can help e-marketers design better Online Advertising (Ad) and Online Distribution.Apply thetheories and concepts including but not limited to:

• Marketing strategies, STDP, 2Is (i.e.,individualization and interactivity)
• Customer interface, customer relationship, customer experience
• Internet user characteristics and CB online, AIDA, "Think, feel, do"
• IMC tactics and models, one seamless experience, viral marketing, digital media, displayads & rich media ads, contextual ads, paid search ads, social media ads, etc.
• Multi-channel strategy, channel member functions, power and management, E-businessmodels (content sponsorship, infomediaries, intermediaries [broker, agent, and e-commerce]

!!!! Please provide real examples or suggest new practicesto elaborate your analyses.

This is a question about e-marketing.

Additional information:

Examples of ICTs are:

• Artificial Intelligence: image/face/fingerprint recognition, computer translation, chatbot, etc.
• Virtual/Augmented Reality, Avatar Generator, Reverse Image Search, Voice Assistant, etc.
• Big Data, Data Mining, Text Mining, HTML5, Hashtag, Streaming Technologies, etc.
• Internet of Things (IoT), 5G, NFC, SET, etc.