This is an E-marketing question

Analyse why and how some latest ICTs can help e-marketers design better Online Advertising by applying the theories and concepts discussed in the module,

including but not limited to:

1. marketing strategies, STDP, 2Is (i.e., individualization and interactivity) 2. customer interface, customer relationship, customer experience

3. internet user characteristics and CB online, AIDA, "Think, feel, do" 4. IMC tactics and models, one seamless experience, viral marketing, digital media, display ads & rich media ads, contextual ads, paid search ads, social media ads, etc.

5. Multi-channel strategy, channel member functions, power and management, E-business models (content sponsorship, infomediaries, intermediaries [broker, agent, and e-commerce]

(around 1000 words)

Examples of ICTs are: * Artificial Intelligence: image/face/fingerprint recognition, computer translation, chatbot, etc. * Virtual/Augmented Reality, Avatar Generator, Reverse Image Search, Voice Assistant, etc. * Big Data, Data Mining, Text Mining, HTML5, Hashtag, Streaming Technologies, etc. * Internet of Things (IoT), 5G, NFC, SET, etc.