This is a THREE Part Question:

For Part $1$ & Part $2-$ you will be asked to examine the type of problem solving that is illustrated in the Nickel Belt Paving case.

For Part $3-$ you will be asked a question on the importance of salespeople knowing who the decision$-$mokers are.

Each Part is worth $5$ marks $--15$ total marks

Part I $-$ is the type of purchasing in the case the Purchasing of New Equpment of A Modifed Rebuy? Explain your answer:

Part $2-$ Is the case an example of consumer buying organizational $($business$)$ buying or both? Explain your answer

Part $3-$ in selling, why is it important for salespeople to know who the decision$-$mokers or influencers are?

$(15$ marks$)$