This is a typical pricing strategy matrix.

Notice along the left side the scale runs from high to low price.

Along the top, the scale is from low to high quality.

Consider each product situation listed below and in the text box, assign the strategy that you think is most appropriate for the situation.

For example: If you are trying to introduce a product into a market that already has lots of competition, you might use alow price/high penetrationstrategy to attract attention for your brand.

Come up with your suggestion for each of the 6 situations below and list them.

There is no perfect answer. I just want you to think about each example and decide uponyourstrategy.

\f