Question: THIS IS ABOUT APPLE, Please complete the five forces framework 2. By using five forces framework, analyze the personal computer industry. (APPLE). For this analysis,

THIS IS ABOUT APPLE, Please complete the five forces framework

2. By using five forces framework, analyze the personal computer industry. (APPLE). For this analysis, use the format below to take the dynamic perspective (comparing each force between 1980s and early 2000s).

Force

1980s

Early 2000s

Intensity of rivalry

Threat of substitutes

Threat of new entrant

Bargaining power of buyers

Bargaining power of suppliers

Overall industry attractiveness

When you answer this question, identify high/moderate/low in each force and each time and add your rationales. For example,

Intensity of rivalry: Low in 1980s -> High in early 2000s

- In 1980s, there were relatively small number of companies in the market (more concentrated).

- In early 2000s, more companies entered into this market. Technology required in the PC manufacturing became standardized at the industry level. It became difficult to differentiate products.

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