Question: this is an ADR question. Two friends are in a business and will be going in a negotiation, party A wants to expand business in

this is an ADR question.

Two friends are in a business and will be going in a negotiation, party A wants to expand business in Asia/New Zealand Markets while Party B wants to focus on franchising in Australia and focusing on merchandising side of the business but they don't have enough capital for either aspirations. What would A party be focusing on during the negotiation, what should he be negotiation for ?

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