this is an essay question, i hope you can answer it.

Aldi: How do they do it? The discount supermarket chain Aldi has more than 200 outlets in Australia, with aggressive expansion plans set to see the opening of many more. To cope with the growth, the German- owned company has invested half a billion dollars building new distribution facilities in Sydney and Melbourne. This will give the company capacity to operate 460 stores, which would represent a market share of about 6 per cent. The Australian Competition and Consumer Commission's public inquiry into the competitiveness of grocery prices in Australia generated valuable positive publicity for Aldi. The commission suggested that Aldi had forced a response from Coles and Woolworths, thus improving the overall level of competition in the grocery sector. The publicity, combined with increasing household concern in the face of the global financial crisis induced economic downturn, gave Aldi an extra platform from which to pursue its aim of becoming a genuine third force in Australia's grocery sector. With annual sales currently in the vicinity of $2 to $3 billion, Aldi has arrived as a player in the Australian grocery retailing industry. The key to Aldi's success is undoubtedly its prices - consistently 20 to 30 per cent lower than a comparable 'basket' of goods from Coles or Woolworths. It begs the question "How do they do it?" The answer is complex, but Aldi does enjoy a number of strategic and structural advantages. Its low-price strategy is built around a focus on a limited range of 'private label', high-turnover grocery 'staples', and low warehousing and merchandising costs. In addition, the business is family-owned. This gives it the freedom to pursue a "market penetration' strategy - it is not required to publish its sales or profits (or even to make a profit in Australia in the short term); nor is it required to answer to shareholders on a daily basis,! ALDI Ald is achieving success as it strives to become a genuine third force In Australia's grocery sector. The company, which focuses on providing consumers with affordable groceries, has strategic and structural advantages, such as low costs, that differentiate it from its competitors. 208 managementLength: 1300-1700 words (font: Times New Roman, font size: 12, spacing: 1.5). Details: You have been hired by Aldi to assess their current strategies and formulate new strategies for them to increase their market share. Read the case study below and write a report to management discussing the following: - Identify Aldi's vision statement and critique it. - Identify key external factors that are currently affecting Aldi's market share. - Identify Aldi's main competitors in Australia and discuss the strategies it is using to compete with them. - Discuss Aldi's current market position, how does its position give it a competitive advantage over its rivals. - Identify and critique the strategies currently being used by the company. - Formulate a new strategy that will help Aldi increase its market share in the Australian grocery sector, in response to current market demands and argue how this strategy is going to help the company achieve its goal