This is an opportunity to create a customer persona using you as the example. create a persona with you as the target market.

The assignment must be completed in Microsoft Word or PPT and will include:

• A headshot of someone who will personify this market (possibly you or a friend who fits the target group)
• Name this person
• Provide a short summary description of him/her
• Relevant behaviors
• Demographics
• Psychographics
• Needs and pain points

We need to give this person a name and a short summary or description of this target market. Relevant behaviors. Demographics, so that's age, education, race, and psychographics. What does this target market believe in? What do they like to do because of those beliefs?

And then what are their needs based on who they are, their demographics, their psychographics, their goals? What do they need? What are their pain points? What's a problem you can solve. Keeping in mind that the persona is a graphic artifact that we keep in mind while we're creating experiences for that particular market or while we're recreating experiences for that particular market.

As a reminder, this graphic artifact is intended to help you keep your target market (or one of them) in mind while you design or redesign experiences.