Question: this is due in 35munites please help it's be worth of 20 Mark's atleast.this is marketing strategies QUESTION 2 (18 Marks) The target audience for

this is due in 35munites please help it's be worth of 20 Mark's atleast.this is marketing strategies

this is due in 35munites please help it's be

QUESTION 2 (18 Marks) The target audience for the IGNIS was defined as trendy urbanites between the ages of 25 and 34. This group was further profiled as having two defining attitudes: Global Citizens and the Now Generation. The former cohort, Global Citizens, mostly come from higher LSMs. In order to develop marketing strategies, marketers need to combine socio-economic indicators with demographics to gain enough market insight. LSM provides a unique means of segmenting the South African market. Identify the SIX (6) demographic and lifestyle variables that can be used to segment consumer market using LSM methods. Based on the information in the cases study, apply these variable he Global Citizens cohort. QUESTION 2 (18 Marks) The target audience for the IGNIS was defined as trendy urbanites between the ages of 25 and 34. This group was further profiled as having two defining attitudes: Global Citizens and the Now Generation. The former cohort, Global Citizens, mostly come from higher LSMs. In order to develop marketing strategies, marketers need to combine socio-economic indicators with demographics to gain enough market insight. LSM provides a unique means of segmenting the South African market. Identify the SIX (6) demographic and lifestyle variables that can be used to segment consumer market using LSM methods. Based on the information in the cases study, apply these variable he Global Citizens cohort. QUESTION 2 (18 Marks) The target audience for the IGNIS was defined as trendy urbanites between the ages of 25 and 34. This group was further profiled as having two defining attitudes: Global Citizens and the Now Generation. The former cohort, Global Citizens, mostly come from higher LSMs. In order to develop marketing strategies, marketers need to combine socio-economic indicators with demographics to gain enough market insight. LSM provides a unique means of segmenting the South African market. Identify the SIX (6) demographic and lifestyle variables that can be used to segment consumer market using LSM methods. Based on the information in the cases study, apply these variable he Global Citizens cohort

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