This is in regards of the 1) Nationwide's Boy commercial ad, 2) Pepsi Ad Commercial with Kendall
Question:
This is in regards of the 1) Nationwide's "Boy" commercial ad, 2) Pepsi Ad Commercial with Kendall Jenner, and 3) Dove Commercial Advertisement
Questions:
1. What was the company was trying to do in each ad?
2. Where did things go wrong in each ad?
3. How could this be fixed?
4. Essentially go down the list of the 6 point strategy and answer question 1. How does Ethos, Pathos and Logos connect to this when things went wrong? Then listing out the 6 point strategy again, describe how these ads could be fixed. Please doe this for each ad.
5. Pretend you are the PR Representative for Pepsi, Dove and Nationwide. Come up with apology for each separate company. as if that was something you were releasing to the public to try to prevent further backlash. Make three different apologies, one for each company. After everything about why they ads didn't work and about PR should function for a company.
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts