This management framework can be overlaid on the 5-step digital ad campaign planning process. Hint: There is a Building A Digital Campaign slide that provides the correct response.

Question 27 options:

	awareness-interest-credibility-desire-action
	attention-interest-credibility-desire-action
	pre-planning-planning-post-planning
	planning-implementation-control
	awareness-interest-desire-action

Internet penetration growth rate is higher in developed countries than in developed nations,

Question 31 options:

	True
	False

Over time, the differences between mobile and desktop advertising capabilities have been increased. Each year desktop computers provide relatively more digital interactive media capability than afforded by cell phone applications

Question 33 options:

	True
	False