Question: This means that sometimes you are explicitly asked about concepts (e.g. Q1) Q1 Negative appeals are often used in marketing communications. Imagine you are a

This means that sometimes you are explicitly asked about concepts (e.g. Q1)

Q1

Negative appeals are often used in marketing communications. Imagine you are a campaign

executive at an advertising agency. Your team have suggested using negative appeals more

in your campaigns for clients. Explore the meaning of negative appeals in advertising and

provide judgements regarding their use in marketing, specifically, for different clients.

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