This project involves preparing a written marketing plan for lithophanes ( A lithophane is an etched or moulded artwork in fragile, translucent porcelain or plastic that can be seen only when backlit with a light source. It is a design or scene in intaglio that appears "en grisaille" tones ).

Answer the following questions based on the product.

Product planning

• Describe the product in detail (features, benefits, etc.) and its differential advantages.
• Describe the branding strategy
• Describe and illustrate the packaging.

Implementation and Evaluation (Control)

• Discuss the implementation process and present a timeline for key implementation activities.
• Provide a summary of expected financial results (e.g., pro forma income statement).
• Discuss the timing and nature of expected evaluations (controls/marketing metrics) for the marketing plan (how will you evaluate if the objectives you have specified are met?).
• Identify the significant contingencies that may arise and describe the proposed responses to each.