This project is designed to measure your understanding in the class materials

presented throughout the semester. You should suppose that you are managing

or participating in an existing firm (e.g., Apple, Samsung, Wal-Mart, Carrefour,

Volkswagen, Exxon Mobil, any other small- and medium-sized firms, and so

on) and that (2) you are responsible for assuming a project through which this

firm would become more digital than now. What are you supposed to be? The

evaluation criteria are as follows:

(1) Creativity: 30% (if you develop a new idea and/or your own idea(s))

(2) Application: 50% (if you apply what we have learned to a real situation)

(3) Clarity: 20% (if your sentences are free from grammatical mistakes, are

logically predicated, can deliver what you want to say to a reader, and so

on)

Your answer sheets should be no more than 2 Pages.