This project is designed to measure your understanding in the class materials presented throughout the semester. You should suppose that you are managing or participating in an existing firm (e.g., Apple, Samsung, Wal-Mart, Carrefour, Volkswagen, Exxon Mobil, any other small- and medium-sized firms, and so on) and that (2) you are responsible for assuming a project through which this firm would become more digital than now. What are you supposed to be?

The evaluation criteria are as follows: (1)Creativity: 30% (if you develop a new idea and/or your own idea(s)) (2)Application: 50% (if you apply what we have learned to a real situation) (3)Clarity: 20% (if your sentences are free from grammatical mistakes, are logically predicated, can deliver what you want to say to a reader, and so on) Your answer sheets should be no more than 2 Pages