Question: This question is related to the STP process: Segmentation, targeting and positioning. Q.3.1 Explain the terms Segmentation, targeting and positioning. Q.3.2 Briefly describe

This question is related to the STP process: Segmentation, targeting and positioning.

Q.3.1 Explain the terms Segmentation, targeting and positioning.

Q.3.2

Briefly describe the following in relation to Mr Price clothing:

Describe two demographic variables used by Mr Price clothing.

Describe the targeting strategy approach by Mr Price clothing.

Describe the positioning method adopted by Mr Price clothing.

If you are unfamiliar with the Mr Price Clothing store.

Visit their online store by clicking here: https://www.mrp.com/home

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