This question is related to the STP process: Segmentation, targeting and positioning. Q.3.1 Explain the terms Segmentation,

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This question is related to the STP process: Segmentation, targeting and positioning.

Q.3.1 Explain the terms Segmentation, targeting and positioning.

Q.3.2

Briefly describe the following in relation to Mr Price clothing:

Describe two demographic variables used by Mr Price clothing.

Describe the targeting strategy approach by Mr Price clothing.

Describe the positioning method adopted by Mr Price clothing.

If you are unfamiliar with the Mr Price Clothing store.

Visit their online store by clicking here: https://www.mrp.com/home

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Marketing An Introduction

ISBN: 978-0134470528

6th Canadian edition

Authors: Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz

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Posted Date: Feb 16, 2024 07:59 AM

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This question is related to the STP process: Segmentation, targeting and positioning. Q.3.1 Explain the terms Segmentation,

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Q31 Segmentation Segmentation is the process of dividing a market into distinct groups of consumers with similar characteristics needs or behaviors Th... View the full answer

Marketing An Introduction

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