Question: This question is under Operations Management. 4. Over the past three years, skincare products retailer E&E has realized that it is losing sales to competitors

This question is under Operations Management.

This question is under Operations Management. 4.

4. Over the past three years, skincare products retailer E&E has realized that it is losing sales to competitors who sell products online. E&E has always cultivated an exclusive upscale image, and the management feels that shifting to the online route will only harm the brand image and sales in the long run. How can E&E encourage customers to frequent its stores? (20 marks)

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