This slide is a good example of the $\_\_\_\_\_\_\_\_\_$ slide in a pitch deck.

Question $21$ options:

Problem

Solution

Introduction

Product

Question $22(1$ point$)$

Which of the following is NOT an example of a best practice when pitching your business?

Question $22$ options:

Showing your authenticity and passion

Providing detailed financial information

Avoiding technical jargon

Anticipating questions and challenges

Question $23(1$ point$)$

"Hello, Mary from IBM mentioned you would be a good person to speak to about your $2025$ budgeting challenges"

$-$this statement is a good example of a $\_\_\_\_\_\_\_\_\_\_$ approach in sales

Question $23$ options:

premium

complimentary

introductory

referral

Question $24(1$ point$)$

Which of the following is NOT an 'questioning approach' technique we learned in class:

Question $24$ options:

Need$-$Benefit approach

Curiosity approach

Opinion approach

Shock approach

Question $25(1$ point$)$

What is the primary purpose of an elevator pitch for salespeople?

Question $25$ options:

To 'wow' potential clients with industry jargon and technical expertise

To close a sale and secure a commitment from the potential client

To start a conversation and generate interest with potential clients in a very short period of time

To provide a detailed explanation of all the features and specifications of the product or service being offered

Question $26(1$ point$)$

Which of the following is NOT an effective way to personalize an elevator pitch?

Question $26$ options:

Speak about how your product or service relates to their industry

Identify how someone like your prospect might use your product or service

Completely memorize every word of your pitch so you can repeat it word for word

Tie a pain point to area of interest you know your prospect has

Question $27(1$ point$)$

Which of the following is a common method for generating sales leads

Question $27$ options:

Cold calling

Trade shows and events

Referral marketing

All of the above

Question $28(1$ point$)$

Which of the following BEST describes the lead nurturing process?

Question $28$ options:

A series of automated emails sent to a prospect over a set period of time

A one$-$time follow$-$up call or email sent to a prospect after they have shown interest in a product or service

A combination of marketing and sales tactics designed to build relationships with prospects and move them through the sales funnel

A process of disqualifying uninterested prospects to focus on those who are most likely to buy

Question $29(1$ point$)$

Large organizations often have complex buying decision processes and buying centres of influence? Which of the following would you NOT identify as a typical role played in a buying centre?

Question $29$ options:

buyers

influencers

importers

deciders

users

Question $30(1$ point$)$

Hary's Hardware, a small$-$town retailer, recently ran an advertisement in its local newspaper for Round$-$Up weed killer. Hary's identified in the ad that they were the only retailer in town that would deliver for free. What does their free delivery best illustrate?

Question $30$ options:

A customer friendly business

Product bonus

Unique selling proposition

Unfair advantage

Hary eats too much tofu