This talk was given at a local TEDx event, produced independently of the TED Conferences. William Ury explains how listening is the essential, and often overlooked, half of communication. William Ury, cofounder of Harvard's Program on Negotiation, is one of the world's best-known and most influential experts on negotiation. He is the coauthor of Getting to Yes, the bestselling negotiation book in the world, and has taught negotiation to tens of thousands of people, has consulted for dozens of Fortune 500 companies, and has served as a consultant to the White House. An internationally sought-after speaker, he is also the author of seven other books, including two New York Times bestsellers, Getting Past No and The Power of a Positive No. His latest book is Getting to Yes with Yourself (and other worthy opponents). Q. How can you make someone listen to you