This term we are going to be playing a simulation game called Practice Marketing to help us learn marketing and the tasks of a marketing decision-maker. You will be working as a marketer for a backpack company, and you will work in teams of 3-5 to make marketing decisions for the launch of a new product against other teams from your class who are marketing the same product. Each team will decide how to design and market a backpack, and then make decisions regarding target marketing, product design, pricing, promotion, and distribution. You will be evaluated on how successful you are as a competitor in the marketplace, and how well you apply your marketing knowledge.

Marketplace and Competitive Analysis: the second section of your report analyses the influence of competitor and marketplace dynamics on your team's performance and decisions.

2.1 Competitors in the Marketplace:

1. What impact did the competitors' target market choices have on your team's strategy?
2. What role did competitive intelligence play in turn decision-making?
3. How did your team handle competitive intelligence and the competition in the marketplace. Explain your team's initial strategy and how it changed or did not change due to your competitor's decisions. 2.2 Application of Marketing Knowledge: Analysis of how well you applied the marketing knowledge gained in the course as you went along. Apply key chapter concepts to your competitive analysis. What models and theories guided your decision-making the most? Please explain in detail each and every point & use marketing knowledge.