Question: This test includes Consumer behaviors and IMC. A W U> EQ 25 / Question 2 (3 points) Juan watches two television advertisements. One of the

This test includes Consumer behaviors and IMC.

A W U> EQ 25 / Question 2 (3 points) Juan watches two television advertisements. One of the advertisements is for his favourite brand of running shoes. The other advertisement is for a restaurant chain which he dislikes. According to concepts discussed in our course, which advertisement is Juan most likely to remember? Why? Please state your answer is no more than 3 sentences or bullet points. Format BIU- . .. 20200327_124721jog 20200327_124210/pg 20290527/164238.jpg 5 20200327_124238jpg

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