Question: This week, I ' d like you to search for a nonprofit healthcare - related advertisement ( options: American Cancer Society, World Health Organization, Red
This week, Id like you to search for a nonprofit healthcarerelated advertisement options: American Cancer Society, World Health Organization, Red Cross, American Heart Association, etc. and discuss whether the ad utilizes the four concepts of persuasive marketing:
Attention
Introduction
Explanation
Call to action
How does the ad motivate behavior change? Is there something missing, or something you think the ad could improve upon?
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