This week we learned about perception and how marketers create stimuli to capture our attention through all our senses, this is called sensory marketing as discussed by Professor Krishna. Think about your own consumption choices. Is there a specific sensory stimulus that captures your attention more than the rest? Are you more drawn to visual stimuli or haptic stimuli? Is this case with everything that you purchase? For example, is visual aesthetics more important to you when you are buying clothes or when you are in a restaurant? What about the smell? You don't have to answer all these questions specifically, rather they are meant to guide your reflection on how sensory marketing influences your individual decisions.